BendPak, is an off-shore manufacturer of automotive aftermarket appliances catering to a wholesale dealer market for over 50 years.

 

Each year BendPak produced a product catalog for dealer and consumer distribution which consisted of a decade old layout in which they would make yearly spec modifications. The result was a disorganized layout featuring several similarly looking pages with a lot of duplication of information from one page to the next within each product category. The feedback from their sales team was that this made it extrememly difficult for their dealers to discern what modifications or product improvements were made from the previous years.

 

The four pages at left show a couple of spreads from the catalog I designed for them in 2012. The design of this catalog followed the graphic guidelines I set in place fro them to ensure brand cohesiveness throughout the market place. The solution I devised for BendPak in this design was to consolidate their product line down into categories. Each category shared one spread. All the duplicate information for the various products within each category was layed out on each spread. A chart and schematic which highlighted each model in the category with it's features compared and contrasted the differences between each model in that category.

 

The result was well received. Not only was the information conveyed to the consumer much quicker, and the new catalog layout brought a fresh new, revitalized look to the BendPak brand; the page count of the catalog was reduced by half, thus greatly reducing the cost of printing.