Each year Diamondback Bicyles, a dominent force in the cycling industry for decades, produces three individual annual catalogs. For 1998 Diamondback wanted to unveil their new frame design to dealers. This is the cover concept Marcus designed for that unveiling. Also shown are 3 select spreads from the 30-page Dealer catalog Marcus designed and produced for them that year. The concept was modeled after automotive dealer catalogs and spotlighted Diamondback's new minimalist marketing philosophy theme which shifted to "the product was king" that year.