BendPak is an off-shore manufacturer of automotive aftermarket appliances catering to a wholesale dealer market for over 50 years. Coming off their successful 5-year run featuring Marcus' celebrity endorsement campaign to boost brand awareness, BendPak again tapped Marcus to build on that success by creating a cohesive campaign that focused on the features & benefits of their products. A brand brief guideline was developed and supplied to BendPak covering each of their 5 product categories. From this guideline, the look & feel of their brand would be consistent across all platforms of branding. This ad corresponds to its accompanying poster and print advertising.