Gospel Light has been a publisher and manufacturer of Christian learning materials for over 85 years. Their lion share of sales came from publishing youth curricula and vacation bible school teaching materials. Their Sunday School Starter Packs consisted of a collection of teacher and student materials catered to 5 age groups each with its own sub-brand appeal. With the previous packaging design, customers were unclear as to whether or not the individual age groups were published under the well-established Gospel Light name. The goal with this rebrand was to create a standard Gospel Light Sunday School brand yet maintain each age groups individual branding appeal.