BendPak is an off-shore manufacturer of automotive aftermarket appliances catering to a wholesale dealer market for over 50 years.

 

The direction from BendPak's Sales team for this concept was to create an image that could be used for print, web, and direct mail advertising that communicated their participation in the annual automotive aftermarket trade show in Las Vegas. They wanted an image that conveyed a "behind-the-scenes" sneak peak of their product offerings at the trade show in a format conducive

to the Las Vegas setting.

 

The challenge was creating this image from existing product shots and royalty-free images due to the tight budget and deadlind allotted for this project and designing a layout from those combined images.