BendPak is an off-shore manufacturer of automotive aftermarket appliances catering to a wholesale dealer market with a 50-year history.

 

This whimsical concept was a departure from the norm for BendPak as well as the types of ads typically found in automotive trade publications and drew a lot of attention and increased traffic to the air compressor section of BendPak's web site.

 

The challenge presented to Marcus was to develop a concept demonstrating that BendPak's air compressor had existed in the marketplace for decades as one of the originals, and comes out on top as being the most powerful among them.