BendPak is an off-shore manufacturer of automotive aftermarket appliances catering to a wholesale dealer market for over 50 years.

 

For this concept, BendPak's needs differed. They wanted a concept to run in select National retail automotive publications for this new product design launch.

 

The concept needed to generate consumer interest and communicate that BendPak's new lift design provided more freedom of movement to the end user while mechanics were working underneath.

 

Due to the fact that at the time this ad concept was published, the lift itself was still in the final stage of manufacturing and an actual product did not exist to photograph and utilise for marketing. As a result, the image used in this ad did not exist and needed to be generated from an illustration provided to Marcus from BendPak's engineering department along with purchased images of the automobile and background.

 

These 3 images needed to be rendered together along with graphics and  product logo I designed.