BendPak is an off-shore manufacturer of automotive aftermarket appliances catering to a wholesale dealer market for over 50 years. Ranger Products is a brand under their ownership.

 

Prior to designing this ad, a brand brief guideline was developed and supplied to BendPak covering their Ranger Products brand. From this guideline, the look & feel of their brand would be consistent across all platforms of branding, including product graphics.

 

For this ad BendPak desired to communicate to the consumer market that, despite the similarity of their off-shore manufacturered equipment to competing off-shore brands, their Ranger Products brand were engineered in-house.

 

This design concept was selected to serve that purpose.