BendPak is an off-shore manufacturer of automotive aftermarket appliances catering to a wholesale dealer market for over 50 years. Ranger Products is a brand under their ownership.

 

Prior to designing this ad, a brand brief guideline was developed and supplied to BendPak covering their Ranger Products brand. From this guideline, the look & feel of their brand would be consistent across all platforms of branding, including product graphics.

 

For this ad BendPak desired to communicate to the consumer trade market attending the annual trade show that the newest technology employed in their latest product offering made the end users job much easier to complete.

 

This design concept was selected to serve that purpose.