PRODUCT GRAPHICS: Diamondback Bicycles - Year 2000 Domestic and International Lines

In 1999 Diamondback Bicycles updated not only the frame and decal color schemes for their 10 classifications of Domestic and International bicycle lines. Both markets wanted a complete rebrand for entering the new millenium. Marcus designed and created the colors and graphics for their entire 500+ combined product offerings for the year 2000. Above are 4 examples from these lines. The rebranded downtube logotypes and toptube fonts are unique and originals Marcus created just for Diamondback. Top Left was their BMX racing bike. Top Right was a mid-range mountain bike. Bottom Left was a low-range Cross bike. And the bike on the Bottom Right was from their line of Freestyle jumping bikes. The rebrand was well received by both domestic and international markets.