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PACKAGING: Avenir - Bicycling Floor Pump

Avenir, a division of Diamond Back Bicycles manufacturered a large line of cycling aftermarket accessories. The branding look and feel of the Avenir graphic scheme was already established. The primary responsibilities Marcus brought to the Avenir product line packaging consisted of engineering unique structual designs to help their product stand out from the competition. This one-of-a-kind structural design consisted of a single sheet of folded, glued, coated paper board and was designed to with its smaller cousin, the AirMax Frame Pump in mind.

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